⁠What is Astro?

PT Astro Technologies Indonesia (ASTRO)

ASTRO is a daily essentials shopping app (quick commerce) that focuses on super-fast delivery, usually within about 15 minutes 🚀

In short 👉 : 🛒 Products: groceries, snacks, beverages, frozen food, milk, household & baby essentials ⚡ Delivery: extremely fast because it uses its own warehouse (dark store), not picked up from regular stores 📍 Area: mainly Jakarta & surrounding areas (limited coverage per region) 💸 Prices: similar to convenience stores, frequent promotions 📱 App: Android & iOS.

As a Freelance Graphic Designer at ASTRO, I amplify the brand’s #15MENITSAMPAI promise through AI-driven visuals and short-form videos, delivering high-impact creative assets that reinforce its fast, dependable quick-commerce experience.

AI-Driven Visual Storytelling

This project was produced using a node-based generative AI pipeline built on Seedream 4.5, leveraging a fully deterministic workflow to ensure visual consistency across every frame. Rather than generating assets randomly, each scene from Lady Xian Jing's expressive Pomeranian reactions to the perfectly plated cat snacks was constructed through a structured node graph where seeds, prompts, and parameters were locked and reproducible.

AI Persona Customization

Designed a suite of AI-driven persona characters tailored for consistent User-Generated Content (UGC) across four distinct audience categories Professionals, Couples, Singles, and Mastro, enabling creators to maintain a cohesive visual identity and narrative tone across diverse content formats and platforms.

AI-Powered Visuals: Astro’s “Fun Fact” Digital Campaign

I designed attention-grabbing digital ads that align with Astro’s brand identity, featuring dynamic 3D typography emerging from Astro’s iconic box to convey the campaign’s playful message: “Everything’s Available, Except a Soulmate.

Highlight: Smoked Duck New SKU Launch — Instagram Feeds

Designed a series of Instagram feed visuals for the launch of a new smoked duck SKU, with a core focus on building a consistent personal character for the brand's content. To ensure visual and tonal coherence across posts, I developed a structured prompt workflow that prevents anti-impersonation risks and establishes a reusable character framework.