What is Astro?
PT Astro Technologies Indonesia (ASTRO)
ASTRO is a daily essentials shopping app (quick commerce) that focuses on super-fast delivery, usually within about 15 minutes 🚀
In short 👉 : 🛒 Products: groceries, snacks, beverages, frozen food, milk, household & baby essentials ⚡ Delivery: extremely fast because it uses its own warehouse (dark store), not picked up from regular stores 📍 Area: mainly Jakarta & surrounding areas (limited coverage per region) 💸 Prices: similar to convenience stores, frequent promotions 📱 App: Android & iOS.
As a Freelance Graphic Designer at ASTRO, I amplify the brand’s #15MENITSAMPAI promise through AI-driven visuals and short-form videos, delivering high-impact creative assets that reinforce its fast, dependable quick-commerce experience.
AI-Driven Visual Storytelling
This project was produced using a node-based generative AI pipeline built on Seedream 4.5, leveraging a fully deterministic workflow to ensure visual consistency across every frame. Rather than generating assets randomly, each scene from Lady Xian Jing's expressive Pomeranian reactions to the perfectly plated cat snacks was constructed through a structured node graph where seeds, prompts, and parameters were locked and reproducible.
ASTRO Box: 5 Years of Stories, Delivered in Every ASTRO Box
For five years, the ASTRO Box has ridden along in customers' daily lives. It has seen needs appear out of nowhere, carried the products that met those needs, and made the trip from ASTRO's hub to the customer's door. This anniversary, the box tells its own story through three pillars: What I Have Seen, What I Have Carried, and Where I Have Been.
Mastro to the Rescue: The FASTi Launch Visual
A key visual for ASTRO's FASTi #15MenitSampai launch campaign, capturing the brand's core narrative: everyday life is unpredictable, but ASTRO isn't. Following a teaser arc where three personas: Gen Z, moms, and young professionals, are shown in blurry, chaotic daily moments, this launch visual marks the turning point where Mastro, ASTRO's mascot, steps in as the fast and certain solution.
FASTi Drama: ASTRO's Weekly Micro-Drama, Made with AI
A recurring social series parodying the binge-worthy costume-drama aesthetic, using humor and relatable everyday dilemmas to position ASTRO as the fast, reliable fix for life's unexpected moments.
AI Persona Customization
Designed a suite of AI-driven persona characters tailored for consistent User-Generated Content (UGC) across four distinct audience categories Professionals, Couples, Singles, and Mastro, enabling creators to maintain a cohesive visual identity and narrative tone across diverse content formats and platforms.
AI UGC Creator for KOL Campaigns is an AI-driven content approach that produces authentic, user-generated style visuals and videos for influencers, enabling scalable and engaging social media storytelling with a natural feel.
AI UGC Creator for KOL Campaigns
AI Video Production for Ongoing Digital Ad Campaigns
An overview of AI-assisted video production applied to recurring digital ad campaigns, focusing on operational efficiency, content consistency, and adaptive creative execution to support continuous marketing performance.
AI-Powered Visuals: Astro’s “Fun Fact” Digital Campaign
I designed attention-grabbing digital ads that align with Astro’s brand identity, featuring dynamic 3D typography emerging from Astro’s iconic box to convey the campaign’s playful message: “Everything’s Available, Except a Soulmate.
Highlight: Smoked Duck New SKU Launch — Instagram Feeds
Designed a series of Instagram feed visuals for the launch of a new smoked duck SKU, with a core focus on building a consistent personal character for the brand's content. To ensure visual and tonal coherence across posts, I developed a structured prompt workflow that prevents anti-impersonation risks and establishes a reusable character framework.